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苏宁海尔超级品牌日,线上空调销售排名第一

SQL Error: select * from ck.***_ecms_news where classid=10 order by rand() desc limit 1

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三伏天的到来让全国各地纷纷拉响高温警报,直指消费者的“清凉刚需”,空调等重点产品销售迎来显著增长。7月9日-18日,苏宁零售云全国销售超过5亿,海尔空调品类销售同比增长1倍。

全国销售超5亿、空调品类达成100%增长

作为7月清凉节“重头戏”,7月9日-18日,零售云联合海尔发起717超级品牌日大促,全国9000+门店全线参与,在下沉市场累计销售突破5亿大关,品牌空调销售增长达到100%。

线上渠道同样多点开花,苏宁易购累计直播时长975个小时,观看人数超458万;销售方面,海尔空调排名第一;全空间保鲜冰箱订单量上涨85%,规模创年度新高;直驱洗衣机同比增长68%。

中高端家电成为县镇消费新趋势

海尔超品日期间,旗下高端品牌卡萨帝同比提升超270%,主打智能杀菌功能的卡萨帝法式冰箱559成为“市场新宠”,同比增长超9倍捧;拥有洗烘干功能的洗衣机产品广受关注,“随洗随穿”正在成为洗衣“新标配”。

性价比消费,是社会整体对下沉市场的“刻板印象”,随着“零售云平台+品牌工厂”合作迈入常态化合作新阶段,优质的供给和服务正在加速县镇家电、家居消费市场的消费迭代。县镇消费者,正在全面向一线城市的消费习惯看齐。

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SQL Error: select * from ck.***_ecms_news where classid=10 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=10 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=10 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=10 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=9 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=9 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=12 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=10 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=10 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=9 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=9 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=12 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=12 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=10 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=10 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=9 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=9 order by rand() desc limit 1 SQL Error: select * from ck.***_ecms_news where classid=12 order by rand() desc limit 1